Maybe it’s just me but there really are few things in life that I absolutely hate more than having to buy a new car. Don’t get me wrong, it’s not because I don’t like new cars or that the cost of one is too painful for my wallet, but rather… it’s the having to deal with car salesmen, their greasy schmoozing and their relentless determination to screw you and to do it with a winning smile. And, I guess that’s why when it came time to buy my Jeep TJ Wrangler back in 1999, I chose to do it through the auto purchasing program that Costco offers its members.
With a no-bullshit and no-haggle set fee over invoice (at the time, I paid $400) in spite of the fact that I wanted to custom order my Jeep, my buying experience was a dream. Nobody schmoozed me and nobody tried to sell me anything. They just faxed me a total invoice with all the charges taken into account like taxes, license fees and commission. Once I verified the numbers to be accurate, I placed my order and six weeks later, I got a call to pick up my new Jeep, I signed a bunch of papers, handed them a check and they handed me the keys. No joke, it was all business and it was that simple, painless and easy. In fact, I think from beginning to end, the total amount of time I spent talking to anyone from the dealership I was assigned to (South Bay Chrysler Jeep - Torrance, CA) was maybe only one hour and that was to a very professional fleet manager.
So here I am, once again in the market to buy a new, 2007 Jeep JK Wrangler. And, as I’m sure you could guess by now, I decided to contact Costco once again with the hope of repeating my previous stellar experience. Now, I say “hope” only because it’s been a long time since my last purchase and I only know too well that all good things usually come to an end. And, as much as I hate to say it, this one did as well.
After submitting my vehicle inquiries through Costco’s website yesterday, I was promptly contacted by a fleet manager at Capistrano Chrysler Dodge Jeep in San Juan Capistrano, CA. Now, I should point out for the record that Costco’s website did not have an option for a 2007 Jeep JK Wrangler and so I just indicated that I wanted a 2006 TJ Rubicon thinking that I could always explain what I really wanted once I got a call from the designated dealer. Anyway, so I get this call from this fleet manager and soon after we exchanged our hellos, he gets right down to selling and asks me to verify that what I wanted was a 2007 JK Wrangler and not a 2006 TJ. A little surprised, I indicated that I did in fact want a 2007 JK Wrangler and asked how he knew especially since I made no mention of it in my inquiries. “Aren’t you trying to get rid of your 2006 inventory” I asked? To which he responded, “Oh, I went to your website and figured as much.” “But I never indicated what my website was” I tell him but even as the words left my mouth, I realized that I submitted my email using my Project-Jk.com account. And, let’s face it, any clever salesmen would be stupid not to feel out his prey before engaging it.
So, with that out of the way, this salesman proceeds to tell me what a “hot car” the new Jeep Wrangler is, that “demand for one is high,” none are scheduled to be on the lot for another two weeks and that if I bought one now, I would still be looking at about a month wait. To which I explained “that was fine and that I expected as much.” With us both being on the same page, this salesman takes a list of all the options I wanted and informs me that the Jeep I wanted would have to be special ordered and that it would take more time. To which I again explain, “that was fine and that I expected as much, just call me when you have price as I know they are not available yet.” But, much to my amazement, he informs me that he already has a price and proceeds to tell me it. Stunned at how much it was, I ask if this number included the Costco member special pricing to which he laughed and said, “well, I know you are foaming at the mouth for one” and “this is after all a hot car in high demand” so, “we won’t charge a dollar over sticker.” “Of course, this number doesn’t include taxes, license fees or commission either.”
I was “foaming at the mouth for one”? “This is after all a hot car in high demand”?? “We won’t charge a dollar over sticker”?!! And I might add, all were said with a smug tone suggesting that this salesman was doing me some kind of favor!! I swear, the whole experience left me feeling unclean… like I needed to take a hot shower to rid myself of that scum. Granted, I really shouldn’t have expected anything less from a dealership but after my last experience with Costco, I guess I was kind of hoping for more. But, perhaps that’s just the problem, I was hoping for more when I should have still been expecting a lot less.
Oh well, maybe there’ll be some hope to be found on-line. I’ll be sure to keep you all updated with what I find.
Eddie