Smittybilt has come a long way over the years especially after being acquired by TransAmerica, what most of you know as 4 Wheel Parts. In recent years, it seems they've been trying to redefine themselves as the go to company for overlanding parts and gear and for the 2017 SEMA show, they brought out a Jeep JK Wrangler Unlimited with a face only a mother could love and they call, the Apollo. In addition to the custom exo-cage roof rack that ties into the rocker guards, this Jeep also features their "Hight and Tight" front bumper, rear bumper and fenders. One other interesting feature of this Jeep is the tire carrier mounted to the roof rack system which lifts up as the Alpine speaker boxes slide out and open up.