The biggest contributor to this year’s growth has been Fiat Chrysler, whose sales are up 16 percent in 2014. The rest of the industry, excluding Fiat Chrysler, has increased 4 percent on the year.
The Jeep brand alone has managed to boost its sales by 44 percent in 2014. Jeep accounts for nearly three-quarters of Fiat Chrysler’s year-to-date sales gain.
IHS Automotive said Jeep has increased its brand-loyalty rating — measured by vehicles registered to buyers who already owned the same brand — by 16 percent this year, third best in the industry behind Maserati and Mitsubishi. In contrast, the average brand has increased its sales to existing customers by just 0.4 percent.
- Nick Bunkley
