In spite of what all the naysayers said about how out of touch the designers at Jeep were for making the all new 2014 Jeep KL Cherokee look the way it does and for insisting that it will never sell, the facts tell a very different story. After about a year since its release back in October 2013, the all new Jeep Cherokee has averaged over 14,200 sales per month in 2014, currently represents about 10% of the mid-size SUV market and is expected to top over 170,000 total sales by the end of the year. And, as hard as it might be for some to believe, 2 out of every 3 buyers are purposefully opting for the 4 Wheel Drive System.
The reality of things is that the all new Jeep KL Cherokee was never really intended for hardcore Jeep enthusiast but rather, was designed and built to capture a whole new audience. As the marketing director of Jeep, Jim Morrison said, "What we like about the Jeep brand is once get them into the Jeep brand, we get to keep them forever... Once you get a little Jeep in their blood, they stick around."
Here's the article that prompted me to post this up.
I'd like to hear what you think about all this.
The reality of things is that the all new Jeep KL Cherokee was never really intended for hardcore Jeep enthusiast but rather, was designed and built to capture a whole new audience. As the marketing director of Jeep, Jim Morrison said, "What we like about the Jeep brand is once get them into the Jeep brand, we get to keep them forever... Once you get a little Jeep in their blood, they stick around."
Here's the article that prompted me to post this up.
Jeep's Cherokee is carving its niche
Michael Wayland, The Detroit News
The Jeep that wasn't "Jeep enough" is finding its place atop the brand's lineup a year after driving into dealerships.
The Cherokee, which many Jeep enthusiasts criticized due to its non-boxy design and sleek headlamps, led the SUV brand's sales in September and is carving a place for itself in the midsize sport utility and crossover vehicle segment.
"People are blown away with the whole package," Jeep marketing director Jim Morrison said in a recent phone interview. "We're getting a lot of new, conquest buyers out of imports and domestics."
Chrysler has sold about 154,000 Cherokees since the vehicle started arriving in U.S. showrooms in late October 2013, including an average of more than 14,200 per month this year. It is on pace to top 170,000 U.S. sales in 2014, which would put it among the automaker's best-selling vehicles and near the top of its segment. Global sales this year are 167,211 through September.
Read the whole article on the Detroit News here:
http://www.detroitnews.com/story/bu...014/10/19/jeep-cherokee-making-name/17591739/
I'd like to hear what you think about all this.
