2015 SEMA Rhino Lining Red Jeep JK Wrangler Unlimited

To help promote their booth, Rhino Lining brought out this built up red Jeep JK Wrangler Unlimited to the 2015 SEMA Show. As you can see, it's more of a show Jeep than anything but it was running a set of 38" Nitto Mud Grapplers.

Those are nice fenders! Who makes them?

I also noticed JCR fender liners up front. I haven't seen those before.

I did some searching on the Internet and found the JCR inner fenders. They're expensive at $299. The fenders are also made by JCR off-road.

That's actually not too bad for a show rig. Did they really line a cooler though? That stuff isn't cheap!