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Thread: Jeep truck consumer focus group at Jeep Safari

  1. #1
    Fresh Catch Erockhopper's Avatar
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    Jeep truck consumer focus group at Jeep Safari

    While I was looking over the concept jeeps at the Safari in Moab this weekend we were approached and asked if we would be willing to give feed back regarding a Jeep Truck. I happily agreed. We went off site and were asked several questions on our thoughts of what of the items listed we would consider as an option if we were purchasing a Jeep Truck. The items were

    1. Bed rail armor
    2. Centrally located winch
    3 Self regulating tire pressure, with ability to air down
    4 On board air
    5 Removable blue tooth speaker
    6 tailgate storage compartment
    7 Three position tailgate (up, down and 45 degrees)
    8 center mounted clearance camera

    After they explained each item, they asked us to pick one of the options we would most likely buy. After that we had to give a price for each item of what we would expect to pay. We then were asked to provide on a scale of how likely we would be to purchase any of the items. Finally we were asked for any comments.

    I thought it was a no brainier on the one item I would prefer. I picked #2. I placed 1, 4 and 7 as other interested options, with the rest at little interest. My final comment was please make a jeep truck!

    Curious what others would have said or did say.

  2. #2

  3. #3
    Addict GraniteCrystal's Avatar
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    3 and 8 for me

  4. #4
    That dude from Mississippi notnalc68's Avatar
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    Cool! I'd say 4 & 2

  5. #5
    Token East Coast Guy MR.Ty's Avatar
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    Option 2 would be great to have right off the lot. 3 and 4 would be great for the lazy man in me. Imagine not having to get out of your rig for anything. Lol
    2014 JKUR "Stumps"

  6. #6
    Fresh Catch Erockhopper's Avatar
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    Quote Originally Posted by wayoflife View Post
    That's so cool that you were picked to be a part of that survey. Because I'm "in the industry", I'm not allowed to partake in them
    I'm glad I did, I was a pretty easy target sitting in the crew chief grinning from ear to ear while making motor noises and moving the steering wheel back and forth!ImageUploadedByWAYALIFE1459205063.023301.jpg

  7. #7
    Addict Ddays's Avatar
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    Angry

    Thats cool! I'da picked 2 & 3.

  8. #8
    Knows a Thing or Two Journeyman's Avatar
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    #9-V8
    #10-Diesel
    #11-D60's

  9. #9
    Resident Smartass OverlanderJK's Avatar
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    Am I the only one that wouldn't pick any of them? They would jack the price up for something I wouldn't want or use.

    Option 9: four doors and a 6 foot bed.
    2012 Jeep Wrangler

  10. #10
    Old Timer USMC Wrangler's Avatar
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    Quote Originally Posted by OverlanderJK View Post
    Am I the only one that wouldn't pick any of them? They would jack the price up for something I wouldn't want or use.

    Option 9: four doors and a 6 foot bed.
    Option 9 sounds good to me too.
    2013 JKU Sport "Spider" with some EVO goodies and a chop here and there

    DIY trail/tube door build http://wayalife.com/showthread.php?24449-My-DIY-Doors

    Overall "build thread" http://wayalife.com/showthread.php?2...ker-quot-build

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