Looks like just a rebranded Baofeng UV-5R radio. It doesn’t look like they have any channels preprogrammed in. And technically yes you have to be licensed to use them, but most people don’t. I have a couple of the baofeng handhelds that I have programmed for gmrs/frs frequencies. They are fairly easy to program on the unit itself. You can also get a programming cable to use your computer to do it much easier and label the channels which you can’t do on the radio itself.