Any oil that meets the OEM specs should perform well given routine oil changes.  The Synthetic oil change frequency is a little longer than conventional oils but you pay more for the synthetic oils.  I personally run Mobil 1 in all my vehicles with a 7k oil change frequency, but have run Dino oil at 4K oil change frequency successfully for a long time as well.  
I would choose synthetic oil in the jeeps  for trail use due to lower rpms, extended idling, and higher engine temps.  The synthetic oils will out perform Dino oils - more resistance to thermal breakdown.  
The real question is what oil filter are you using?  Don’t go cheap on them, ever!  Look at the efficiency ratings, as you want one >99%.  Pay the extra few $ for a high efficiency filter.  
Also keep your air filter changed with a quality filter.  A dirty air filter will cause elevated oil particulate counts and with a shitty oil filter results in accelerated engine wear (bearings, rings, cylinder walls, rockers, etc.). 
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