Welcome to WAL!
Now on to making your jeep (not a car) more man like!
Step 1, buy it, drive it, wheel it! Get that sucker on a trail and enjoy it for what a jeep is for!
Step 2, buy lift/wheels/tires. These are all subjective as to what you plan to use it for. You're staying more toward the daily driver/mall crawler (not a derogatory term) and see the occasional trail, that's cool we wont bite your head off. (unless you install a unibrow grill....)
Now really if you want to run 35 inch tall tires you need to decide if you want an All Terrain (AT) or a Mud Terrain (MT). The AT will give over all better fuel economy, comfort, lower noise level, better wet weather traction etc. A MT tire will look more manly and preform better off the concrete jungle paths! The only tire in MY opinion that looks manly and gives you the AT benefits but off road performance is the Goodyear Duratrac. A friend of mine has these in 315/70/17 installed and they look good. If you buy them in 35x12.50/17 Size they will not measure out to a 35 inch tall tire when air'd up and installed.
Other tires to consider in both AT and MT patterns for popularity and overall performance are:
Nitto: Trail Grapplers (MT), Mud Grapplers (MT), Terra Grapplers G2 (AT)
Toyo: Open Country MT (MT), Open Country AT2 (AT)
Goodyear: Duratrac (AT), Wrangler MT with Kevlar (looks good, reports of weak sidewalls)
BFGoodrich: KM (MT), KO2 (AT); this brand seems to run the smallest vs other brands
Mickey Thompson: Baja ATZ P3 (AT), Deegan 38 (MT), Baja Claw (MT), Baja MTZ (MT)
They are all good tires and depending on your budget you can get a good set. Just match the wheel offset with the size of tire and lift. On stock suspension you can run a 33 inch tall tire with very little issues. If you choose to run a flat style fender (fender chop) you can run a 35 inch tall tire on stock suspension with little issues. Adding a 2 inch budget boost will greatly increase the Jeeps ability off road.
Just for reference, Wayalife (Eddie, the site owner) runs a fully built bad ass Jeep on 40 inch tires with around 3.5 inches of total lift. Hope this helps you decide on what you want to run and work with. As for the Saraha vs Rubicon, most will say Rubi simply because out of the box it will perform hands down better vs the rest.