First and foremost, welcome to WAL!
Second, it's your jeep, your money, etc. Buy what you want, but if you want to actually listen to what people say/write vs buying something cheap here is the :two cents: you will likely hear.
Since you have a 2011, you have the 3.8 and all it's glory. Wack the stock fenders into something you like. Go to northridge4x4.com and order up the 3" EVO Enforcer with EVO drag link flip kit. Get that installed with some friends. Drive to ORE (Off Road Evolution) pay them the $999 and get 5.13 gears installed. While there have them toss on a set of "C" gussets for strength and maybe some control arm skids.
Now time for tires, you say 35, maybe 37's. Guess what...you'll end up with 37's so might as well bite the bullet now... Crap that stock tire carrier might not handle that weight... Well order up a rear bumper and install it, then the front won't match so you will need that too.. Then you have a spot for a winch, go ahead and get a Warn in the 9, 9.5, 10k range to be safe.
As you can see this Jeep thing is an addiction, you can't really do one thing w/o wanting then needing to do another. Most people start simple and go from there. So really get the tires you want, FYI Goodyear Wrangler MT-R with kevlar may look appealing, but they will turn into disappointment quickly. Get a budget boost, wack the fenders and go wheel. After a few trips in the dirt/rocks/mud etc you will know what needs attention and what still works for now.
Again, good luck, enjoy the Jeep, give us all a wave on the roads and hope to see you on a trail!