I think that with the record sales of wranglers since the JK came out it could be both a good thing and a bad thing. Having record sales means more availability both in the used rig market as well as aftermarket parts. This brings prices down making it easier for us to do what we want.
But record sales can have it's consequences. It is the time when marketing usually steps in and says "we could expand our market if..." or "we could have more sales if..." or worse yet "We would have a more broad consumer appeal if we could just do ..." (That's how you wind up with a Jeep Cherokee with independent front and rear suspension that lifts tires going over small ruts.)
Either way, I'm guessing that most people didn't buy a JK because it was a JK, they bought it because it was a Wrangler. I plan on keeping mine for the long run. I didn't buy it because it was a JK, I bought it because it could take me places no other rig can, it is still simple enough that I can modify it myself, and the top and doors come off. It has room for me, my wife, our dog, and gear.
