I wanted to address this issue and what I've learned:
Regarding the Expo, I do think it's a good idea. Yes, I was taken by the Rubicon Express sales guy in Moab, but in reality I got what I was looking for. I had a preconceived notion that I was only going to spend X amount on a lift. When I visited other booths and heard the price, I just walked on, without hearing them out regarding what their system actually contained. Since installing it, wheeling a little, joining this site, hopefully I'd go to an Expo with a different attitude. Just to learn. I went to Moab with money in my pocket and a plan to buy. (I got our front bumper, LEDs installed, for $600 from Paramount, because they didn't want to haul it back home).
Maybe it's me, but the theme of this thread has been, besides the obvious fact, that everyone has their own definition of what a "good" ride is; "You'll really enjoy the EVO enforcer, but if it was me and had the money, I'd go with the Coil over" . Which takes me all the way back to the start. This time I want to do it right, for my wife's Jeep, for mine, or any other build I'm doing. Since I have the money and am willing to spend it, I want the best. My definition of best will be different than anyone elses. My best, may be different from my wife's, that being said, alot of posts have said option A is great, but if you have the cash option B is better.
So back to the Expo idea, I think it would be fun, a chance to learn, could visit friends down that way, sit on the beach.
Bottom line, I've got to take some others advice and get out and try new things. Maybe I will have to get my Jeep, play around with it, try some things, and then come back to hers.
I really appreciate all your feedback.