I would add that I am in no way an expert either. I've just paid a lot of attention and unfortunately spent money unnecessarily because I bought some junk before I did enough research. I should know better but Jeep fever hit me hard and I was buying shit based on catalogs, not real world experience. That's where this site is so awesome. I'm not a hardcore guy (wish we had the proximity to the geography available out West) but there are an awful lot on this site that are. When you look at what those guys do and what they run, that's a much better testimony than some slick marketing videos any day. Contrary to unpopular opinions of dickheads that troll here from time to time, no one here profits from anyone buying any particular brand of equipment. Period.
As far as the long arms kits go, ask yourself what you want out of your Jeep. I do have an EVO LA kit but in all honesty, I did it for the on-road ride and handling improvements. They are markedly better but keep in mind that this is pretty much an irreversible mod. The stock arm mounts are removed and new ones welded in so keep that in mind if you go this route.