I would THINK that Customer Service would be the primary goal in insurance. IF I was dealing with "some insurance company" that I am not currently a customer of, and it was smooth as butter, and they REALLY took care of my claim... guess what? When my current policy ends, Guess who is at the top of the list for shopping??? :hmm:
It doesnt seem like rocket science to me, but then again, in this day and age, I guess I'ed be considered "old fashioned" in the way I want to see the world.
"who cares about tomorrow, our goal is to maximize profits TODAY" :crazyeyes: