More than just a Jeep – It’s a way of life!

“wayoflife” is a moniker that I’ve been using for 20 years now and I chose it because I think it does a great job of explaining, in simple terms, the passion I have for Jeeps and the Jeep way of life. This is a lifestyle that transcends age, gender and race as the only thing you need to be a part of it is a love for the outdoors, a desire to explore, a yearning to take on a challenge and a will to conquer it. Over the years, Cindy and I have attempted to capture the essence of this lifestyle through photographs and videos and share it with others around the world. And, this is how WAYALIFE was born.

In the past, WAYALIFE was more of a personal website/blog that we kept regarding ALL our jeeps and the Jeep way of life. Thanks to our YouTube videos, we have been seeing more and more of fans come in that don’t have JK’s and we thought it would be nice to continue the tradition of WAYALIFE and make it more open to them – ALL Jeeps.

Eddie Oh (wayoflife) – Editor/Photographer/Administrator
Cindy Oh (bleedbeat) – Photographer/Videographer/Administrator

The Heart & Soul
Cindy and I were born and raised in Southern California and, at the time this was written, have been married for over 20 years. Up until recently, we had lived in South Orange County but our love for the outdoors and exploring the byways, backroads and trails across the west has lead us to our new home in Carson City, Nevada.

The Path We Took
If you can believe it, I graduated from SCI-Arc and have a BA degree in architecture. Soon after graduating, I went to work for an architectural firm and lasted there about half a year before calling it quits and, starting up a graphic design office with Cindy. From there, we got involved in the printing industry and for a period of time, had shop located in downtown Long Beach. We eventually sold that business to get more involved in website development and it was only until recently that our love for Jeeps went from being a weekend hobby to becoming our whole way of life.

How We Got Here
When I first met Cindy, we used to explore everywhere we could in her guttless 1.3L 1984 Honda CRX and take black and white photographs. As time progressed, we found ourselves pushing farther and farther into trails we really shouldn’t have been on and, before we knew it, we became Jeep owners. Over the years, we’ve owned and built up a 1981 CJ7, a 2000 TJ Sport, a 1994 2-Door XJ, a 1997 4-Door XJ, a 2007 JK Rubicon Unlimited, a 2009 JK Unlimited X, a 2007 JK Sahara 2-Door, a 2012 JK Rubicon Unlimited, a 1972 J2000 Pick-Up Truck, a 1969 C101 Jeepster Commando, a 1954 Willys CJ3B, a 1974 CJ5 Renegade and more recently, a 2015 BU Renegade Trailhawk.

Other Projects
In addition to WAYALIFE, we’ve been responsible for the creation and development of, (sold in 2011 to Internet Brands),, and

5 Responses

  1. Will Meneses says:

    Never explored this part of your site. Its cool to read the history of how this site came to be. Thank you for all you do to educate and inform this weekend warrior about his Daily Driver / weekend toy ( when I can make it to the trails) i believe I’m more educated because of this site……..Thank You both

  2. Rick Humphrey says:

    just found this blog, living in Reno the dealer here says wait won’t order it says theres no prices and options not showing up correctly, for the new jl……. but as I visit this site I see people you have to be a vip to get these to order it. thanks guys love your website

  3. Rick Humphrey says:

    you got it eddie

  4. Rick Humphrey says:

    Eddie got a name maybe for the new jl, Rock A salt

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